When selecting the right real estate brokerage model, it all comes down to your experience, financial goals, and the level of support you desire. The choice depends on what you want to achieve in your real estate career. It also comes down to how much guidance and support you need along the way.
Some brokerages offer strong training but take a bigger cut. Others let you keep more money but expect you to do everything. Some focus on technology. Others focus on people and culture.
Well, there is no “perfect” brokerage for everyone. There is only the right model for your stage, goals, and personality.
Whether you’re new to the industry or an experienced professional, choosing the right real estate brokerage model is important. Finding the right fit for your style and needs can make a significant difference in your overall success.
Let’s start.
Here are the same 5 questions rewritten in a more human, natural tone that feels like a real conversation.
5 Important Questions to Ask Before Choosing a Real Estate Brokerage Model
1. What kind of brokerage model do you use?
Not every brokerage works the same way. Some let you keep a bigger chunk of your commission but give you very little support. Others offer training, systems, and day-to-day guidance, but your split might be lower.
Ask the broker to explain their model in plain language, with examples.
Then think honestly about where you are in your career and what you need more right now: support or higher paycheques.
2. What training and support will I actually get?
If you are new to real estate, good training is not a bonus—it is your lifeline.
Ask about:
- How often do they run training or coaching sessions
- Whether you get one-on-one mentorship
- If someone will review your first offers, listings, and buyer presentations
Even if you already have experience, you still want a place that helps you grow with ongoing learning, market updates, and practical support when tricky deals come up.
3. How do commissions and fees really work here?
Before you sign anything, make sure you understand exactly how you get paid.
Ask the broker to walk you through:
- The commission split for new agents and how it changes as you produce more
- Any monthly desk fees, tech fees, or franchise fees
- Per-transaction charges and what you keep on a sample deal
You should leave that meeting knowing, in real numbers, how much money stays in your pocket on a typical transaction.
4. What tools and marketing support do you provide?
The right tools can save you hours and help you look more professional from day one.
Ask which of these are included:
- CRM or database system
- Personal website or agent page
- Social media templates, listing marketing, or print materials
- Lead generation support or online lead options
You want to know whether you are building everything yourself or stepping into a setup that already has strong tools ready to go.
5. What is the culture like here, day to day?
Money and tools matter, but the people you work with every day matter just as much.
Ask yourself after the meeting:
- Do I feel welcomed and respected here?
- Are agents friendly and willing to help each other?
- Does leadership seem honest, supportive, and available?
Explore Different Types of Real Estate Brokerages
1. Traditional / Full-Service Brokerage
A traditional brokerage is the classic real estate office most people imagine.
It usually has a physical office.
There is a broker of record, managers, admin staff, and many agents working under one roof.
This model focuses on high-touch support and hands-on guidance.
Key Features
- Commission splits are usually lower for agents
(often around 50/50 or similar) - In-house training and mentorship programs
- Administrative help for paperwork and compliance
- Office space, meeting rooms, and local brand marketing
- Strong local reputation in the community
What I Like About This Model
I see this model as a learning ground. You are not expected to know everything from day one.
- You can ask questions.
- Also, you can shadow experienced agents.
- And you can learn how deals really work.
Challenges to Consider
The biggest downside is the split. You give up a larger portion of your commission. Apart from that, some agents can feel frustrated over time.
Best For
This model is ideal for:
- New agents who want guidance
- Agents who value mentorship over money early on
Looking to start strong in real estate? Explore the best brokerage firms for new real estate agents to get top training, support, and tools that boost your career from day one.
2. Franchise Brokerage
Franchise brokerages operate under well-known national or global brands. These brands are already trusted by buyers and sellers across Canada. The structure is organized and system-driven.
Key Features
- Strong brand recognition
- Proven marketing systems and tools
- Access to referrals and national networks
- Structured training programs
- Ongoing fees like royalties and franchise contributions
What I Like About This Model
Brand power matters. Clients often feel more confident when they see a familiar name.
- You also get clear systems.
- You don’t have to reinvent the wheel.
- Everything from marketing to scripts is already built.
Challenges to Consider
The fees can add up. Even if you have a good month, royalties still apply. You also need to be comfortable following systems and rules.
Best For
This model works best for:
- Agents who want instant credibility
- People who thrive in structured environments
- Those comparing franchise vs independent brokerage options
3. Boutique / Independent Brokerage
Boutique brokerages are smaller and locally owned. They often focus on a specific niche or neighbourhood. Culture plays a big role here.
Key Features
- Smaller teams and close relationships
- Flexible commission structures
- More freedom in branding and marketing
- Strong focus on local markets or specialties
- Direct access to leadership
What I Like About This Model
I love the personal feel. You are not just a number.
- Your ideas matter.
- Your voice is heard.
- Moreover, you can build your own style without heavy restrictions.
Challenges to Consider
Support levels can vary. Some boutique brokerages offer great training. Others expect you to already know the basics.
Best For
This model is great for:
- Self-motivated agents
- Agents who want flexibility
- Those seeking culture over corporate structure
4. High-Split / Discount Brokerage
In this model, you keep most of your commission. Sometimes 80%. Sometimes even 100%. You usually pay a flat monthly desk fee or per-transaction fee instead.
Key Features
- Very high commission retention
- Flat fees or desk fees
- Limited training and support
- Minimal brand marketing
- High level of independence
What I Like About This Model
The earning potential is high. If you already have clients, this model makes sense financially.
- You are in control.
- You run your business your way.
Challenges to Consider
You are mostly on your own. Marketing, lead generation, and systems are your responsibility. If you are new, this can feel overwhelming.
Best For
This model is best for:
- Experienced agents
- Agents with strong pipelines
- Those focused on commission over support
- People familiar with real estate desk fee structures
Starting in real estate can feel confusing without help. Find out what a sponsoring broker is and why choosing the right one matters.
5. Virtual / Cloud-Based Brokerage
Virtual brokerages operate online. There is no physical office. Everything is digital. Meetings, training, documents, and support all happen online.
Key Features
- No office commute
- Strong technology platforms
- Competitive commission splits
- Online training and collaboration tools
- Flexible work lifestyle
What I Like About This Model
- Flexibility is the biggest win.
- I can work from anywhere.
- The technology is often advanced.
- Everything is streamlined.
Challenges to Consider
You must be disciplined. There is no office environment to keep you accountable. If you value face-to-face interaction, this may feel isolating.
Best For
This model works best for:
- Tech-savvy agents
- Remote workers
- Agents interested in a virtual real estate brokerage
Starting in real estate? It’s easier than you think with the right guidance. Check out our detailed guide: How to get a real estate license in Ontario to begin your journey.
6. Team-Based Model
In this setup, you work as part of a real estate team. The team operates within a larger brokerage. Each person has a role.
Key Features
- Shared leads and marketing
- Defined roles like buyer agent or listing agent
- Team leader oversight
- Internal commission splits
- Strong focus on collaboration
What I Like About This Model
- You don’t have to do everything.
- You can focus on what you are good at.
- Leads are often provided.
- It reduces pressure.
Challenges to Consider
Your commission is shared. You may have less control over branding.
Best For
This model is ideal for:
- New agents wanting steady leads
- Agents who enjoy teamwork
- People interested in the real estate team structure
Want to know how to become a realtor in Ontario, Canada? Learn the steps, courses, and licensing details in our detailed blog.
Quick Comparison: Real Estate Brokerage Models
| Type | Commission Split | Support Level | Best For |
| Traditional | Lower (50/50) | Very High | New agents needing mentorship |
| Franchise | Moderate | High | Agents valuing brand & systems |
| Boutique | Flexible | Moderate-High | Agents seeking culture & autonomy |
| High-Split | Very High (80-100%) | Low | Experienced independent agents |
| Virtual | Competitive | Tech-Centric | Remote, tech-savvy agents |
| Team | Varies | Specialized | Agents wanting collaboration |
Understand the Difference Between Franchise vs Independent Brokerage
| Feature | Franchise Brokerage | Independent Brokerage |
| Brand Recognition | Strong, well-known brand | Smaller or local brand |
| Training & Support | Usually offers extensive training and mentorship | Training may be limited; more self-driven |
| Commission Split | Often lower splits due to fees | Often higher splits; fewer fees |
| Technology & Tools | Provides ready-to-use systems and marketing tools | Tools may be limited; you may need to invest yourself |
| Culture & Team | Structured environment, often team-based | Flexible culture, more independence |
| Ideal For | New agents or those who want guidance | Experienced agents who want freedom and higher earnings |
| Costs & Fees | May have desk fees and franchise fees | Usually lower fees, but fewer included resources |
So, What is Your Next Step?
At the end of the day, the best real estate brokerage model for you depends on three simple things:
your career stage, your income goals, and how much support you want versus how much independence you need.
If you’re starting and learning how to get a real estate license, a traditional or well-known franchise brokerage is often the safest choice. These brokerages offer strong training, mentorship, and sometimes team structures that help you learn while you earn.
If you’re already closing deals consistently, you may prefer a boutique, high-split, or virtual brokerage. These models allow you to keep more of your commission. Also, it gives you more control over how you run your business.
Do you want a strong brand, hands-on mentorship, higher commissions, or a specific work culture?
Join a real estate brokerage in Canada, and take time to interview brokers from different models. Ask clear questions about commission splits, all fees (including any desk fees), training, technology, company culture, and day-to-day support.
